Childcare Marketing Techniques

Here are a couple of things I do that works for me:

Corrugated Signs

You could try ordering corrugated signs like this old one here and put them around your targeted area. I have gotten at least 1 or more signed contracts from everytime I put them out plus a ton of calls too. This may be illegal in your area so check that out.

Business Website

Also I get a ton of calls from my website: www.acwchildcareandpreschool.com

Business Cards

You should talk to all your local pediatricians, eye doctors, dentist and local stores and see if they will let you put business cards at there location.

Fun Cards

Try fun business cards because if mom don’t grab it the kids will grab it. I use a hole punch and clip a barrette to the card or punch two holes and stick a lollipop in the card, tape some fun stickers to the card or even candy.

Cross Marketing

Cross market with your local stores, like nail salons, sub shops, fast food stores, local restaurants, mom & pop shops, craft fairs, martial arts studios etc. I do a news letter and offer their coupons as well as their business cards in there.

Sample cross marketing coupon:

Shared link web link, they hang a sign in there studio and I share a link in my news letter directing them to their website specials. (click to see)

QR Scan Codes

What is it and why should I use it?

So you may have heard that QR Codes are set to become the ‘next big thing’ but thinking to yourself, what is a QR Code!? QR or Quick Response Codes are a type of two-dimensional barcode that can be read using smartphones and dedicated QR reading devices, that link directly to text, emails, websites, phone numbers and more! You may have even got to this site by scanning a QR code!

With as many as half of us now owning smartphones, and that number growing on a daily basis, QR Codes have the potential to have a major impact upon society and particularly in advertising, marketing and customer service with a wealth of product information just one scan away.

Go ahead try to scan this QR code with your smart phone app now and see where you end up…

Text A Buddy

Text a buddy is a fun way to spread a coupon or a code…. You could text all your friends and ask them to forward your coupon or text to at least 10 friends of their friends.